Posts in Insight
The 5 Best Diet Trends Shaping the Food Industry in 2019 + How To Capitalize in Your Product Development Strategy

I want to let you in on an industry secret.

The marketing departments at the major food brands (I'm talking Frito Lay, Starbucks, General Mills...) focus their new product development strategies around... consumer diets!

You'd think that the newest, hottest flavor would be number one on their list - WRONG.

Instead, the big shot marketing professionals and corporate chefs are focused on the best diets that will make their new products appealing to the market.

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8 Food and Drink Trends for 2019

As every year comes and goes, industry consumer preferences fluctuate exponentially. Trending and forecasting have always been some of the most intriguing factors of the food + drink industry - simply because things are NEVER the same.

Each year, the Culinistics team puts together a list of the most popular concepts, behaviors, and flavors in the foodservice, manufacturing, retail, and consumer markets. This year is no different!

Through our research compilation process, we've compiled 8 trends that are (or will be) popping up on grocery store shelves, in restaurants, and of course, on your Instagram feed.

So grab a pen and paper, and let's hop right in and uncover the latest trends together!

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Market Trend Analysis for an Artisan Bread Start-Up Brand

I have a confession - I’m a bit of a nerd. If you didn’t know that already, you’ll know for sure when I tell you that I was pumped to begin working on this project for my client!

The founder of an artisan bread brand was interested in taking her traditional recipe that had been passed down through family lineage, and bringing it to market. In order to do that with the best chances of a successful launch, it was vital to know how to understand the market, and target the consumer.

Together, we decided that a Market Trend Analysis should be the initial step towards brand and product launch. Here’s a sneak peak into the process for this Insight project!

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What’s Trending: The Buzz Behind Fermented Drinks + A Kombucha Review

Am I crazy or did the supermarket shelves get flooded with a crazy amount of fermented drinks overnight? According to representatives from KombuchaKon (yes, that’s a real thing), US retail sales of kombucha and other fermented beverages surged 37.4% in 2017. From kombucha to kefir drinks, the options seem to be endless. But it’s no coincidence that these bubbly, probiotic drinks seem to be taking over the beverage industry.

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8 Food & Drink Trends for 2018

Call me crazy, but doesn’t it seem like we can’t even walk down the aisle in the grocery store without finding some new item: the ‘fill-in-the-blank’-free alternative to whatever the ‘normal’ market product is?!

 Um… hello, ‘bleeding’ vegan burgers!

 Or what about the craze for all things tahini, and a swoosh of yogurt on literally every dish?!

 Let me tell you... this girl is not crazy!

 I’m sure you’ve noticed, consciously or not, that there’s definitely some hot trends sweeping our instagram feeds lately!

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