Posts in Creation
We asked for your help + you answered the call! - May Culinistics Coalition Update

If you haven't been following along with us, then let me share some amazing news with you!

Last month, we launched a non-profit initiative within our business model! Beginning in May of 2019, we introduced the Culinistics Coalition - a partnership with the Lupus Foundation of America.

Today, I want to share with you just how your investment in Culinistics - working with us to develop and transform your food brands - has created a positive impact in the lives of so many!

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We're making changes to our business model + we need your help!

When I first started Culinistics, a little over a year ago, I never had the intention of creating a 100% for-profit brand. I strongly believe that our purpose in this world is to be of service to others.

One of the ways in which I work in this purpose is through serving my clients, and my audience through the services and resources that we offer.

Over the last six months, I've been brainstorming ways that I could incorporate a non-profit initiative under our brand umbrella. And, not just any non-profit initiative - one that is near to my heart!

So today, I am incredibly excited and happy to share with you the Culinistics Coalition - our newly launched non-profit initiative in collaboration with the Lupus Foundation of America!

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Culinistics 2.0 : We’re Back (with a Few Updates) and Better Than Ever!

We’re back!

After our month-long reconstruction hiatus, I’m so excited to say that we are back on the scene with some exciting updates.

As I advise my clients when I help them through a Brand Analysis, I decided to take a closer look at our website. And, when I did that, I realized there were a few areas in which we could improve the experience for you guys.

So, how about I walk you through what’s new?

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4 Steps to Launch Your Food Brand Website

In today’s day and age, it’s pretty much make-or-break for a brand to have a website.

Based on research, more than half of the consumer market is made up of Millennials and Generation Z. That means more than half of the individuals with the capability to support your brand with purchasing power have never lived life without a screen.

They’re always on the go.

They’re looking for convenience.

Brands with an online presence speak to that convenience factor, and increase the chances of your brand being accessible (and supported)!

So why don’t you have a website for your food brand?!

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Landing Page Web Design for an Artisan Bread Start-Up Brand

We’ve wrapped up another project here at Culinistics and I’m so excited to let you in on the details. We previously conducted a Market Trend Analysis for an artisan start-up bakery, and next the client wanted to move forward with transforming the brand through web design. To build anticipation for their brand launch, the client felt it would be best to generate a landing page and acquire leads via a newsletter opt-in. Based on the data acquired during the Market Trend Analysis, we knew the target market to which the landing page would be tailored for - and used that information to build a custom Squarespace site from the ground up!

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How to Pull Off a Flawless Food Photo Shoot: Execution

We are almost there! Your photo shoot is right around the corner, and you’re ready to knock this thing out of the park! But how? How do you style your food to make it look like those instagram pics featured on the Feed Feed page? How do you know what camera to use, and when to shoot? How do you actually pull off a flawless food photo shoot?

Don’t worry - I’ve got you covered! You’ve made all the right steps - gathered inspiration, designed your aesthetic, and planned out your shots - so ready to pull this baby together!

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How to Pull Off a Flawless Food Photo Shoot: Planning

The time is almost here, for you to put on your epic food photo shoot! So far in this series, we've discussed how to gather the inspiration and what goes into the design of the shoot. Now, it's time to plan!

I know, haven't we already been planning this whole time?

Well, yes... But, NO!

Inspiration and design accounts for the creative planning aspect, but now I'm talking about planning the actual plan.

Like, day of plan.

Like, the 'when the heck do you go shopping, and what the heck do you get' plan.

Yeah, THAT'S what we're talking about today! So get ready!

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How to Pull Off a Flawless Food Photo Shoot: Design

Let me be honest.

The design phase is my favorite process of any photography session. This phase is the part where you pull all those creative juices together and put it on paper until your little heart just can’t take any more. You can add all the frills, and glam, or minimalistic touches you want - anything and  everything to make your vision come to life.

If you’ve been following along, then you know that I’m breaking down all my know-how on food photography during this four part series. In part one, I shared the ultimate guide to gathering inspiration for your food photo shoot, and this week, as you can see, we’re talking design.

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How to Pull Off a Flawless Food Photo Shoot: Inspiration

Before we hop into this tutorial, let me just say... GO YOU!

You’re a rock star!

You’re doing big things, and making waves.

You’re a step above the rest for one reason, and one reason alone.

You want to know what that reason is?!

Because you’re here! You’re trying to learn. To grow. To improve! And, that makes you awesome. So GO YOU!

Now that we’ve got that behind us, let’s talk food. Food photography that is.

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