Posts in Analytics
4 Steps to Launching Your Brand with Confidence

So you have a concept that you think is stellar and you want to launch it within your industry? What now? How do you launch your brand and not look like a total amateur?

Before introducing your product or service to the marketplace, it's important to understand specific attributes about your offer, your customer, and your brand.

We've worked with clients who have tried to launch their brands but felt uncertain in what they had to offer. In working with them, we've learned some lessons and have been able to teach and master the Confidence Mindset - an equation for launching unique, engaging, and stand out brands no matter the industry.

Read More
Brand Assessment Challenge Day 7: Is Your Brand Building a Tribe?

The end is in sight, boss! We have made it to the last day of our Brand Assessment Challenge!

So far, we've walked through the ins and outs of your branding strategy, as well as outlining a content strategy.

Today, we are focusing on documenting your content strategy, measuring the impact of your content, and ultimately building a tribe of ideal customers.

This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.

Read More
Brand Assessment Challenge Day 6: Is Your Brand Visible?

We are in the final stages of your brand assessment, and I’m so proud of your progress thus far!

Give yourself a pat on the back!

So far, we've outlined and refined the various aspects of your branding strategy guidelines and determined how to position your brand for consumer appeal.

This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.

Read More
Brand Assessment Challenge Day 5: Who Are Your Brand's Competitors?

Welcome to Day 5 of the Brand Assessment Challenge!

So far, we’ve looked at the internal aspects of your brand strategy but not the external piece.

That’s what we will be focusing in on today - your competitors!

This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.

Read More
Brand Assessment Challenge Day 4: What Is Your Branding Strategy?

We are already more than half way through the Brand Assessment Challenge!

What is the most valuable information you’ve learned thus far?

Today, we will be discussing various branding strategies and what that looks like for your brand. So let’s get started!

This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.

Read More
Brand Assessment Challenge Day 1: What Is Your Brand Story?

Welcome to the Brand Assessment Challenge!

I’m so proud of you for sacrificing the sweat equity to grow your food brand! Throughout this challenge, I’ll be walking you through various areas to analyze your brand and rectify any gaps in your brand strategy to make sure your successfully reaching your target audience.

So, if you’re ready, let’s go ahead and get started!

This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.

Read More
How to Develop + Implement a Brand Strategy for Your Food Business

Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.

In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.

But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.

If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.

Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.

Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

Read More