Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.
In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.
But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.
If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.
Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.
Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.Read More