Posts tagged Marketing
How to Open a Restaurant in 3 Steps - The Starting a Food Business Checklist

So you love to cook and you want to start selling your menu online? Or maybe you want to sell your catering services as a personal chef?

Whatever your concept, you want to learn how to start a small food business or restaurant and we're here to help.

When it comes to launching in the food industry, we find that many of our clients are intimidated by the connotation the industry has. High turnover, low success rate, large startup investment, and the list goes on.

But, if you prepare yourself and do the work required to lay a proper foundation and get started on your concept, the journey doesn't have to be rocky.

If you're interested in starting a service-based food business (restaurant, catering, bakery, personal chef, etc.) but don't know where to start, then grab a pen and paper, and keep reading. In today's post, we're sharing the 3 V's to start a restaurant or small food business.

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We asked for your help + you answered the call! - May Culinistics Coalition Update

If you haven't been following along with us, then let me share some amazing news with you!

Last month, we launched a non-profit initiative within our business model! Beginning in May of 2019, we introduced the Culinistics Coalition - a partnership with the Lupus Foundation of America.

Today, I want to share with you just how your investment in Culinistics - working with us to develop and transform your food brands - has created a positive impact in the lives of so many!

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How to Develop + Implement a Brand Strategy for Your Food Business

Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.

In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.

But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.

If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.

Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.

Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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3 Essential Elements of the Know-Like-Trust Factor and What They Mean for Your Brand (+ a free brand roadmap pdf)

Developing a brand for your food idea or business is more than just whipping together a logo, adding a few eye-catching colors, and having a catchy name.

No, no. There's much more to it than that.

If you've read last week's blog post, then you know that the first step in successful branding is understanding the various types of branding and choosing the best type for your brand. You can read more about it (part 1 of this series) here.

Once you've done that, it's appropriate to begin outlining how you want your brand to be perceived. Or, if your brand is already in the market, figure out how your brand is already viewed by consumers.

These two elements play hand-in-hand and work simultaneously to help you determine the value of your brand and how you should be positioning it in the marketplace.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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5 Types of Branding in the Food Industry & How to Choose the Right Type for Your Brand (+ a free brand roadmap pdf)

Branding is the process of creating, developing, and maintaining a unique identity, image, and value for a product or business. In the food industry, we all know that the market is highly saturated, which is why an efficient branding process is incredibly important.

The purpose of branding is to attract the attention of your target customer, appeal to their values or a problem they're facing, market shared values or a solution, and convert them into buying customers.

Effective branding allows you to get your target customer to know who you are, like what you offer, and trust in your capability to deliver the solution you've marketed to them.

Building this type of brand effectiveness takes time and a compilation of research. But, before getting started with creating a business or product to brand, you'll want to determine the most effective type of branding to leverage.

Today, we're going to discuss the five most common types of branding in the food industry, so that you can choose the most effective one for your business.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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We're making changes to our business model + we need your help!

When I first started Culinistics, a little over a year ago, I never had the intention of creating a 100% for-profit brand. I strongly believe that our purpose in this world is to be of service to others.

One of the ways in which I work in this purpose is through serving my clients, and my audience through the services and resources that we offer.

Over the last six months, I've been brainstorming ways that I could incorporate a non-profit initiative under our brand umbrella. And, not just any non-profit initiative - one that is near to my heart!

So today, I am incredibly excited and happy to share with you the Culinistics Coalition - our newly launched non-profit initiative in collaboration with the Lupus Foundation of America!

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A Guide to Food Label Requirements for food labeling in 2019

No matter if you're a seasoned food professional, or a foodpreneur just getting started with your concept, the idea of product packaging is an overwhelming thought.

How do you get started with labeling your food product packaging?

What things do I need to include on my food label?

What’s the best way to design a food label?

If you've wondered any of these questions, you're not alone! Food labeling requirements regulated by the overseeing organizations can seem daunting for large food packaging companies, let alone a start-up!

Last week, we talked about how to ensure your data quality with a product spec sheet (+ a free downloadable template).

If you’re ready to dive even deeper, we've got some tips and resources on food labeling for you to keep in your arsenal. So, grab a pen and paper (lot's of good information coming at ya + a free checklist!) and keep reading, boss!

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Culinistics 2.0 : We’re Back (with a Few Updates) and Better Than Ever!

We’re back!

After our month-long reconstruction hiatus, I’m so excited to say that we are back on the scene with some exciting updates.

As I advise my clients when I help them through a Brand Analysis, I decided to take a closer look at our website. And, when I did that, I realized there were a few areas in which we could improve the experience for you guys.

So, how about I walk you through what’s new?

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4 Steps to Launch Your Food Brand Website

In today’s day and age, it’s pretty much make-or-break for a brand to have a website.

Based on research, more than half of the consumer market is made up of Millennials and Generation Z. That means more than half of the individuals with the capability to support your brand with purchasing power have never lived life without a screen.

They’re always on the go.

They’re looking for convenience.

Brands with an online presence speak to that convenience factor, and increase the chances of your brand being accessible (and supported)!

So why don’t you have a website for your food brand?!

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