Posts tagged Industry Resources
How to Open a Restaurant in 3 Steps - The Starting a Food Business Checklist

So you love to cook and you want to start selling your menu online? Or maybe you want to sell your catering services as a personal chef?

Whatever your concept, you want to learn how to start a small food business or restaurant and we're here to help.

When it comes to launching in the food industry, we find that many of our clients are intimidated by the connotation the industry has. High turnover, low success rate, large startup investment, and the list goes on.

But, if you prepare yourself and do the work required to lay a proper foundation and get started on your concept, the journey doesn't have to be rocky.

If you're interested in starting a service-based food business (restaurant, catering, bakery, personal chef, etc.) but don't know where to start, then grab a pen and paper, and keep reading. In today's post, we're sharing the 3 V's to start a restaurant or small food business.

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4 Steps to Launching Your Brand with Confidence

So you have a concept that you think is stellar and you want to launch it within your industry? What now? How do you launch your brand and not look like a total amateur?

Before introducing your product or service to the marketplace, it's important to understand specific attributes about your offer, your customer, and your brand.

We've worked with clients who have tried to launch their brands but felt uncertain in what they had to offer. In working with them, we've learned some lessons and have been able to teach and master the Confidence Mindset - an equation for launching unique, engaging, and stand out brands no matter the industry.

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How to Develop + Implement a Brand Strategy for Your Food Business

Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.

In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.

But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.

If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.

Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.

Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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3 Essential Elements of the Know-Like-Trust Factor and What They Mean for Your Brand (+ a free brand roadmap pdf)

Developing a brand for your food idea or business is more than just whipping together a logo, adding a few eye-catching colors, and having a catchy name.

No, no. There's much more to it than that.

If you've read last week's blog post, then you know that the first step in successful branding is understanding the various types of branding and choosing the best type for your brand. You can read more about it (part 1 of this series) here.

Once you've done that, it's appropriate to begin outlining how you want your brand to be perceived. Or, if your brand is already in the market, figure out how your brand is already viewed by consumers.

These two elements play hand-in-hand and work simultaneously to help you determine the value of your brand and how you should be positioning it in the marketplace.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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5 Types of Branding in the Food Industry & How to Choose the Right Type for Your Brand (+ a free brand roadmap pdf)

Branding is the process of creating, developing, and maintaining a unique identity, image, and value for a product or business. In the food industry, we all know that the market is highly saturated, which is why an efficient branding process is incredibly important.

The purpose of branding is to attract the attention of your target customer, appeal to their values or a problem they're facing, market shared values or a solution, and convert them into buying customers.

Effective branding allows you to get your target customer to know who you are, like what you offer, and trust in your capability to deliver the solution you've marketed to them.

Building this type of brand effectiveness takes time and a compilation of research. But, before getting started with creating a business or product to brand, you'll want to determine the most effective type of branding to leverage.

Today, we're going to discuss the five most common types of branding in the food industry, so that you can choose the most effective one for your business.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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Your Questions Answered: What is Food Safety and Why Is It Important to Food Labeling Requirements

This month, we've really dug deep and discussed some of the taboo topics or not-easily-known attributes of food labeling. First, we discussed the importance of a product specification sheet. Then, we walked through all the requirements of a food label per FDA laws and regulations.

Now that you have a better understanding of the elements that make up the label, let's get into the nitty-gritty of each food labeling component.

Consumers use food product labels to make important purchasing decisions. Key elements of a food product label, like the ingredient statement or nutrition panel, communicate to the customer whether or not the product is something they would be willing to purchase. More importantly, these key elements also play a role in food safety standards.

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A Guide to Food Label Requirements for food labeling in 2019

No matter if you're a seasoned food professional, or a foodpreneur just getting started with your concept, the idea of product packaging is an overwhelming thought.

How do you get started with labeling your food product packaging?

What things do I need to include on my food label?

What’s the best way to design a food label?

If you've wondered any of these questions, you're not alone! Food labeling requirements regulated by the overseeing organizations can seem daunting for large food packaging companies, let alone a start-up!

Last week, we talked about how to ensure your data quality with a product spec sheet (+ a free downloadable template).

If you’re ready to dive even deeper, we've got some tips and resources on food labeling for you to keep in your arsenal. So, grab a pen and paper (lot's of good information coming at ya + a free checklist!) and keep reading, boss!

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Why You Need to Ensure Your Products' Data Quality with a Specification Sheet

Let me guess.

You're probably wondering 'What is a product specification sheet?'.

Don't worry, I'll get to that in a minute.

For now, just know - you NEED one (or more depending on the number of food products you offer).

No matter if you do B2B sales, or sell direct to consumer, I urge to you the importance of a product specification sheet. The data within a food product spec sheet can make or break your relationship with and patronage from customers and consumers alike.

So, if you're ready, let's hop right in and learn how food scientists and regulatory professionals communicate food attributes within the industry using specification sheets.

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The 5 Best Diet Trends Shaping the Food Industry in 2019 + How To Capitalize in Your Product Development Strategy

I want to let you in on an industry secret.

The marketing departments at the major food brands (I'm talking Frito Lay, Starbucks, General Mills...) focus their new product development strategies around... consumer diets!

You'd think that the newest, hottest flavor would be number one on their list - WRONG.

Instead, the big shot marketing professionals and corporate chefs are focused on the best diets that will make their new products appealing to the market.

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