Posts tagged Branding
How to Launch a Food Product in 4 Steps - Get your Product in Grocery Stores!

So you have a recipe that you love and all your friends and family have told you to start selling? Or maybe you're already selling at your local farmer's market but you want to get your product on national (or even international) store shelves?

If you tuned in last week, then you know that we walked you through the 3 Vs - our 3 step process to open a restaurant or foodservice operation. Today, we are focusing on our 4 Vs for food retail - how to launch a food product and sell your product in supermarkets.

So, if you've ever wondered how to get your product in grocery stores - grab your pen and paper and let's get started!

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How to Open a Restaurant in 3 Steps - The Starting a Food Business Checklist

So you love to cook and you want to start selling your menu online? Or maybe you want to sell your catering services as a personal chef?

Whatever your concept, you want to learn how to start a small food business or restaurant and we're here to help.

When it comes to launching in the food industry, we find that many of our clients are intimidated by the connotation the industry has. High turnover, low success rate, large startup investment, and the list goes on.

But, if you prepare yourself and do the work required to lay a proper foundation and get started on your concept, the journey doesn't have to be rocky.

If you're interested in starting a service-based food business (restaurant, catering, bakery, personal chef, etc.) but don't know where to start, then grab a pen and paper, and keep reading. In today's post, we're sharing the 3 V's to start a restaurant or small food business.

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4 Steps to Launching Your Brand with Confidence

So you have a concept that you think is stellar and you want to launch it within your industry? What now? How do you launch your brand and not look like a total amateur?

Before introducing your product or service to the marketplace, it's important to understand specific attributes about your offer, your customer, and your brand.

We've worked with clients who have tried to launch their brands but felt uncertain in what they had to offer. In working with them, we've learned some lessons and have been able to teach and master the Confidence Mindset - an equation for launching unique, engaging, and stand out brands no matter the industry.

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We asked for your help + you answered the call! - May Culinistics Coalition Update

If you haven't been following along with us, then let me share some amazing news with you!

Last month, we launched a non-profit initiative within our business model! Beginning in May of 2019, we introduced the Culinistics Coalition - a partnership with the Lupus Foundation of America.

Today, I want to share with you just how your investment in Culinistics - working with us to develop and transform your food brands - has created a positive impact in the lives of so many!

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How to Develop + Implement a Brand Strategy for Your Food Business

Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.

In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.

But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.

If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.

Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.

Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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3 Essential Elements of the Know-Like-Trust Factor and What They Mean for Your Brand (+ a free brand roadmap pdf)

Developing a brand for your food idea or business is more than just whipping together a logo, adding a few eye-catching colors, and having a catchy name.

No, no. There's much more to it than that.

If you've read last week's blog post, then you know that the first step in successful branding is understanding the various types of branding and choosing the best type for your brand. You can read more about it (part 1 of this series) here.

Once you've done that, it's appropriate to begin outlining how you want your brand to be perceived. Or, if your brand is already in the market, figure out how your brand is already viewed by consumers.

These two elements play hand-in-hand and work simultaneously to help you determine the value of your brand and how you should be positioning it in the marketplace.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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5 Types of Branding in the Food Industry & How to Choose the Right Type for Your Brand (+ a free brand roadmap pdf)

Branding is the process of creating, developing, and maintaining a unique identity, image, and value for a product or business. In the food industry, we all know that the market is highly saturated, which is why an efficient branding process is incredibly important.

The purpose of branding is to attract the attention of your target customer, appeal to their values or a problem they're facing, market shared values or a solution, and convert them into buying customers.

Effective branding allows you to get your target customer to know who you are, like what you offer, and trust in your capability to deliver the solution you've marketed to them.

Building this type of brand effectiveness takes time and a compilation of research. But, before getting started with creating a business or product to brand, you'll want to determine the most effective type of branding to leverage.

Today, we're going to discuss the five most common types of branding in the food industry, so that you can choose the most effective one for your business.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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We're making changes to our business model + we need your help!

When I first started Culinistics, a little over a year ago, I never had the intention of creating a 100% for-profit brand. I strongly believe that our purpose in this world is to be of service to others.

One of the ways in which I work in this purpose is through serving my clients, and my audience through the services and resources that we offer.

Over the last six months, I've been brainstorming ways that I could incorporate a non-profit initiative under our brand umbrella. And, not just any non-profit initiative - one that is near to my heart!

So today, I am incredibly excited and happy to share with you the Culinistics Coalition - our newly launched non-profit initiative in collaboration with the Lupus Foundation of America!

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Your Questions Answered: What is Food Safety and Why Is It Important to Food Labeling Requirements

This month, we've really dug deep and discussed some of the taboo topics or not-easily-known attributes of food labeling. First, we discussed the importance of a product specification sheet. Then, we walked through all the requirements of a food label per FDA laws and regulations.

Now that you have a better understanding of the elements that make up the label, let's get into the nitty-gritty of each food labeling component.

Consumers use food product labels to make important purchasing decisions. Key elements of a food product label, like the ingredient statement or nutrition panel, communicate to the customer whether or not the product is something they would be willing to purchase. More importantly, these key elements also play a role in food safety standards.

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