Posts tagged Brand Analysis
How to Develop + Implement a Brand Strategy for Your Food Business

Over the past couple of weeks, I've been working to put together a DIY brand audit that simulates the official brand audits I conduct for my clients in an easy-to-understand manner.

In doing so, I realized that over time, I’ve come to pick up on various types of branding strategies that are commonly used in the industry. With such an oversaturated market, you would think that there are all kinds of different types of branding methods being used.

But, you'd be surprised at just how much in common we share with one another when it comes to branding strategies.

If you've been following along, you know that this month we're honing in on our food branding series. First, we discussed types of branding in the industry - not confused with branding strategies.

Then, last week, we broke down the know-like-trust factor into 3 essential elements and how that applies to your brand.

Today, we're diving into how to outline a brand strategy for your business and common branding strategies used in the food and beverage industry.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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3 Essential Elements of the Know-Like-Trust Factor and What They Mean for Your Brand (+ a free brand roadmap pdf)

Developing a brand for your food idea or business is more than just whipping together a logo, adding a few eye-catching colors, and having a catchy name.

No, no. There's much more to it than that.

If you've read last week's blog post, then you know that the first step in successful branding is understanding the various types of branding and choosing the best type for your brand. You can read more about it (part 1 of this series) here.

Once you've done that, it's appropriate to begin outlining how you want your brand to be perceived. Or, if your brand is already in the market, figure out how your brand is already viewed by consumers.

These two elements play hand-in-hand and work simultaneously to help you determine the value of your brand and how you should be positioning it in the marketplace.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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5 Types of Branding in the Food Industry & How to Choose the Right Type for Your Brand (+ a free brand roadmap pdf)

Branding is the process of creating, developing, and maintaining a unique identity, image, and value for a product or business. In the food industry, we all know that the market is highly saturated, which is why an efficient branding process is incredibly important.

The purpose of branding is to attract the attention of your target customer, appeal to their values or a problem they're facing, market shared values or a solution, and convert them into buying customers.

Effective branding allows you to get your target customer to know who you are, like what you offer, and trust in your capability to deliver the solution you've marketed to them.

Building this type of brand effectiveness takes time and a compilation of research. But, before getting started with creating a business or product to brand, you'll want to determine the most effective type of branding to leverage.

Today, we're going to discuss the five most common types of branding in the food industry, so that you can choose the most effective one for your business.

*This blog post is in preparation for Culinistic's 7-day Brand Assessment Challenge. You can learn more about the challenge details, sign up, and access the workbook here.

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15+ Online Business Apps to Help You Run Your Food Brand in 2019

Needless to say, there is a lot of work (behind the scenes and in plain sight) that goes into starting, running, and scaling a food business. Although there are a large number of tools and resources available, it can be hard to know which ones are the best to use.

When starting Culinistics, I had an idea of what online business apps to use, but trial and error played a huge role in determining which ones actually worked for my business, and would keep in my repertoire.

Today, I'm sharing with you a list of my go-to business apps, tools, and programs that I use every day to make The Culinistics brand run smoothly. You now have a great amount of insight that you can use to jumpstart the transformation within your brand operations.

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Culinistics 2.0 : We’re Back (with a Few Updates) and Better Than Ever!

We’re back!

After our month-long reconstruction hiatus, I’m so excited to say that we are back on the scene with some exciting updates.

As I advise my clients when I help them through a Brand Analysis, I decided to take a closer look at our website. And, when I did that, I realized there were a few areas in which we could improve the experience for you guys.

So, how about I walk you through what’s new?

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9 Things You Haven’t Done That Sabotage Your Brand + How to Take Control

Some may think that the success of a brand falls within the realm of luck, or business decisions even.

But, I disagree.

It’s all within the process. When brands allow the facts to mold and perfect their business processes, it creates a brand image that is perfectly suited for their market and consumer.

But if it’s all about the process, how can things I haven’t done be affecting my brand, let alone sabotage it? Shouldn’t we be talking about the things I’ve done and how I’m doing them wrong?

Nope!

We’ve got to first look at what you’re not doing in relation to the consumer, the industry, and the business. Because… if you haven’t done these things, you’re setting yourself and your brand up for everything but success.

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