Brand Assessment Challenge Day 6: Is Your Brand Visible?
We are in the final stages of your brand assessment, and I’m so proud of your progress thus far!
Give yourself a pat on the back!
So far, we've outlined and refined the various aspects of your branding strategy guidelines and determined how to position your brand for consumer appeal.
This post is part of the Culinistics 7-Day Brand Assessment Challenge. Click here to learn more, sign up, and access the challenge workbook.
It's time to take a look at your brand reach. The way in which you pull people in and gain interest in your brand is an integral piece of your large-scale branding strategy.
Using your branding strategy guidelines to curate unique content (a.k.a. your content strategy) sets the tone for how you share your brand and ultimately how well it is perceived.
Your content strategy ensures that you are continually moving your brand forward and aspiring for growth.
Just as your branding strategy, documenting your content strategy will provide guidance as you continue to create content and draw attention to your brand.
But, before outlining your content strategy, you must first take a look at what you are already creating, or what content is available in the marketplace.
Obtain a clear understanding of why the content is or isn't working, and use that as a starting point for curating proper content that shares your brand story with clarity and intention.
Take a look at your existing content (if any) and assess them. If you don't currently have existing content, take a look at the content your competitors are sharing and assess them.
Use your workbook to write down what you find and answer the questions in the Day 6 section.
Use your Day 6 worksheet as a baseline guide when developing new pieces of content.
As you begin or continue creating content for your brand, get in the habit of regularly assessing your content strategy. Make sure that it aligns with the values and objects you've defined in the Day 6 section of your workbook.
Once you’ve completed today’s action steps, head to Instagram and share your progress. Make sure to tag your posts with #CCBrandAssessmentChallenge and @culinistics so I can shout you out and keep up with all your hard work! Or leave a comment on this post to tell me more about your brand and what you hope to achieve at the end of this Brand Assessment Challenge.
Tomorrow is the last day, boss! Finish strong, and check back for tomorrow’s action steps! See you then!