We're making changes to our business model + we need your help!
When I first started Culinistics, a little over a year ago, I never had the intention of creating a 100% for-profit brand. I strongly believe that our purpose in this world is to be of service to others.
One of the ways in which I work in this purpose is through serving my clients, and my audience through the services and resources that we offer.
Over the last six months, I've been brainstorming ways that I could incorporate a non-profit initiative under our brand umbrella. And, not just any non-profit initiative - one that is near to my heart!
Introducing the Culinistics Coalition
Being of service and giving back to others has always been a core value of mine, and beginning today, it will forever be a part of the Culinistics business model.
Beginning in May of 2019, Culinistics will embark on a partnership with the Lupus Foundation of America, in hopes to fund research and find a cure for the auto-immune disease.
What is Lupus?
Lupus is a chronic autoimmune disease that affects every part of a person's life. It can damage any part of the body (skin, joints, and/or organs), and often lasts for many years.
With lupus, an individual's immune system cannot tell the difference between the body's healthy tissue and the foreign invaders (viruses, bacteria, germs) that it is supposed to fight off. Because of this, the body begins to attack itself and destroy healthy tissue, causing inflammation, pain, and irreversible damage in any part of the body.
The severity of the disease can range from mild to life-threatening, though most can live a full life with good medical care.
To learn more about lupus, living with lupus, or symptoms and treatment, visit the L.F.A.'s website.
Lupus is near and dear to my heart because it is a disease that I live with personally. I was first diagnosed at the age of 17, and have become accustomed to the symptoms and side effects over the past 10 years.
For myself, and many others affected by the disease, I am honored to do my part in providing resources to assist in potentially find a cure.
If you want to read the more personal story on my journey with lupus, follow me on Instagram and check out this post.
How will the Culinistics Coalition work?
With your help, we will be able to make a difference in the lives of so many. You may choose to join in the Culinistics Coalition by one of three ways:
Option 1 | You make the donation of your choice now.
If you'd like to make a donation to the Lupus Foundation of America, you can do so below. Once you make your donation, you'll receive a $100 voucher from us (which you can apply to all Culinistics products and services) as a thank you for your support.
Option 2 | We'll make a donation for you now.
Throughout the month of May, we will donate 10% of all revenues (from both our service and product lines) to the Lupus Foundation of America. This percentage amount is double the amount we will donate throughout the rest of the year, in honor of Lupus Awareness Month. Plus, get a $50 discount as a thank you for your support. To get started, view our 1-on-1 consulting services here and our digital products here, then use offer code GIVEGET50 at checkout.
Option 3 | We'll make a donation for you later.
Throughout the remainder of the calendar months (June - April), we will total up 5% of all revenues (from both our service and product lines) and donate to the Lupus Foundation of America on your behalf.
To learn more about lupus and the Lupus Foundation of America, visit their website at www.lupus.org.
As the Founder of Culinistics, I am incredibly honored to incorporate this new initiative without our business model. I cannot wait to see the positive things we can achieve by working together to support this cause. Thank you!
Do you have questions about the Culinistics Coalition?
Let me know in the comments section.