The 5 Best Diet Trends Shaping the Food Industry in 2019 + How To Capitalize in Your Product Development Strategy
I want to let you in on an industry secret.
The marketing departments at the major food brands (I'm talking Frito Lay, Starbucks, General Mills...) focus their new product development strategies around... consumer diets!
You'd think that the newest, hottest flavor would be number one on their list - WRONG.
Instead, the big shot marketing professionals and corporate chefs are focused on the best diets that will make their new products appealing to the market.
In order to develop a relevant product, it must coincide with the lifestyle of the intended consumer.
In 2019, there are a list of food diets that are revolutionizing new product development within the food industry.
The Ketogenic Diet (commonly known as the Keto Diet) is a low-carb, high-fat diet that is taking over the consumer market. The diet involves lowering the number of carbohydrates in your diet and essentially replacing them with fat. Not all fats will suffice, only healthy fats - like salmon, whole eggs, grass-fed animal protein, avocados, and coconut oils to name a few examples.
Due to the popularity of the Keto diet, CPG and retail food brands are incorporating healthy fats into their products. Coconut butter has become a popular ingredient to add to healthy food snacks, dubbed with the term 'fat-bombs' to draw the attention of Keto dieters to the ingredient addition.
Veganism is becoming more and more popular for dietary, ethical, and environmental reasons. The vegan lifestyle excludes all forms of animal cruelty, expanding across a variety of consumer industries. Within CPG and food retail markets, vegan food alternatives have become easily accessible for the vegan consumer over the past few years. Based on 2019 trends, vegan meal choices are gaining traction and have begun to spread into the foodservice realm as well.
Non-vegan brands are taking into consideration the growing popularity of the vegan lifestyle, and incorporating vegan options into their product lines. Popular foodservice and QSR chains have added plant-based alternatives as features in their standard menus. While food retail shelves are being revolutionized by the incorporation of ugly produce.
Access even more consumer trends with
the Food + Drink Trends Guide!
The flexitarian diet is slowly making waves and becoming a forerunner in consumer markets. Without deeming it a title, most consumers are opting to consume mostly plant-based foods, while indulging with meats and other animal products in moderation. This pattern of consumption is known as the flexitarian diet.
Food companies are taking advantage of this new consumer segment by using new technologies and food ingredients to develop products that simulate traditional snacks in a plant-based, better-for-you manner. The snack aisle in your local grocery store has probably fallen victim to faux meat snacks and plant-based chip alternatives.
Designed to resemble the hunter-gatherer lifestyles of our ancestors, the Paleo diet focuses on the consumption of whole, non-processed foods. The diet typically involves a variety of protein-rich foods, organic produce, and grass-fed or pasture-raised animal proteins.
Food manufacturers and retail brands are capitalizing on this diet trend by increasing the protein content of their products. There has also been a focus on smaller, snack-sized portions with on-the-go packaging to meet the needs of the consumer's active lifestyle.
The Mediterranean diet is just as it sounds - a diet consisting of foods typically found in the Mediterranean region during the 1960s. The basics of the diet include eating whole foods, without the consumption of added sugars and processed foods.
The food industry has been keen to the consumer's choice of the Mediterranean diet for years. However, in 2019, there has been a surge of new varieties of products available in the market that cater to the notorious diet and lifestyle.
Capitalize on 2019 Consumer Trends with the Food + Drink Trends Guide
Are any of these diets the driving factor in your product development strategy?
Are there other major diets that should be added to this list?
Let me know your thoughts in the comments section, and if any of this information was helpful to you!