Non-GMO + Gluten Free Energy Bar Product Development for a Natural Foods Manufacturing Brand

When I was approached by the Founder and CEO of a leading manufacturer of organic super fruit health and wellness products within the country, I couldn’t wait to learn more about what they had in store. The woman-owned company clearly communicated their newest project - energy bars made with super fruits like papaya, graviola, and guava - and their need for assistance with product development.

I have been keeping this project under wraps, but I’m so pumped to finally be able to share with you some of the details!

Read More
CopyCat Restaurant Recipe Development for a Recipe Brand + Website

When people ask me what it’s like to be a food consultant, or what is it exactly that I do, I always tell them I can’t just wrap it up into one descriptive phrase or sentence. Each client has their own unique set of needs, and no two projects are the same.

This recipe development project was unlike any I’ve done before, and because of that, it’s easily one of projects I’m most proud of.

Over the course of several months, I worked to prepare various dessert recipes that look and taste exactly like what you buy at restaurants and eateries throughout the country (and all over the world)!

So if you’re ready, I’d love to show you how it all went down.

Read More
Culinistics 2.0 : We’re Back (with a Few Updates) and Better Than Ever!

We’re back!

After our month-long reconstruction hiatus, I’m so excited to say that we are back on the scene with some exciting updates.

As I advise my clients when I help them through a Brand Analysis, I decided to take a closer look at our website. And, when I did that, I realized there were a few areas in which we could improve the experience for you guys.

So, how about I walk you through what’s new?

Read More
4 Steps to Launch Your Food Brand Website

In today’s day and age, it’s pretty much make-or-break for a brand to have a website.

Based on research, more than half of the consumer market is made up of Millennials and Generation Z. That means more than half of the individuals with the capability to support your brand with purchasing power have never lived life without a screen.

They’re always on the go.

They’re looking for convenience.

Brands with an online presence speak to that convenience factor, and increase the chances of your brand being accessible (and supported)!

So why don’t you have a website for your food brand?!

Read More
Landing Page Web Design for an Artisan Bread Start-Up Brand

We’ve wrapped up another project here at Culinistics and I’m so excited to let you in on the details. We previously conducted a Market Trend Analysis for an artisan start-up bakery, and next the client wanted to move forward with transforming the brand through web design. To build anticipation for their brand launch, the client felt it would be best to generate a landing page and acquire leads via a newsletter opt-in. Based on the data acquired during the Market Trend Analysis, we knew the target market to which the landing page would be tailored for - and used that information to build a custom Squarespace site from the ground up!

Read More
9 Things You Haven’t Done That Sabotage Your Brand + How to Take Control

Some may think that the success of a brand falls within the realm of luck, or business decisions even.

But, I disagree.

It’s all within the process. When brands allow the facts to mold and perfect their business processes, it creates a brand image that is perfectly suited for their market and consumer.

But if it’s all about the process, how can things I haven’t done be affecting my brand, let alone sabotage it? Shouldn’t we be talking about the things I’ve done and how I’m doing them wrong?

Nope!

We’ve got to first look at what you’re not doing in relation to the consumer, the industry, and the business. Because… if you haven’t done these things, you’re setting yourself and your brand up for everything but success.

Read More
Market Trend Analysis for an Artisan Bread Start-Up Brand

I have a confession - I’m a bit of a nerd. If you didn’t know that already, you’ll know for sure when I tell you that I was pumped to begin working on this project for my client!

The founder of an artisan bread brand was interested in taking her traditional recipe that had been passed down through family lineage, and bringing it to market. In order to do that with the best chances of a successful launch, it was vital to know how to understand the market, and target the consumer.

Together, we decided that a Market Trend Analysis should be the initial step towards brand and product launch. Here’s a sneak peak into the process for this Insight project!

Read More
What’s Trending: The Buzz Behind Fermented Drinks + A Kombucha Review

Am I crazy or did the supermarket shelves get flooded with a crazy amount of fermented drinks overnight? According to representatives from KombuchaKon (yes, that’s a real thing), US retail sales of kombucha and other fermented beverages surged 37.4% in 2017. From kombucha to kefir drinks, the options seem to be endless. But it’s no coincidence that these bubbly, probiotic drinks seem to be taking over the beverage industry.

Read More
So You Want to Bring Your Product to Market?

We’ve all had that one idea that we think would make millions. A new chip flavor. A healthy juice concept. Your famous secret recipe. But let’s be honest - it’s not the easiest thing to launch in the food industry. The food industry is HUGE from the outside looking in - how do you get your product in the right hands? Who do you talk to? Where do you start? How do you even know that your idea will actually sell?

It’s a bit scary to hear that of the nearly 30,000 new consumer good product launches in a year, upwards of 85% of them fail. And the number one reason for failing - lack of preparation, my friends. That’s why it is so important to do the work upfront to make sure the your concept has functionality and value for the consumer.

Read More